Pantone Colour of the Year 2023

    Image source: Pantone

    We love discovering Pantone’s colour of the year and can’t wait to delve into our collection to find Liberty fabrics that work into the colour group.

    Pantone say that their 2023 Color of the Year, Viva Magenta 18-1750, “…vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

    “This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” – Pantone

    Here’s our pick of Liberty from The Strawberry Thief shop inspired by Pantone’s Colour of the year…

    “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.


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